On March 26th, the 2025 National Smart Commercial Display Industry Spring Tea Party & the Second Fifth Member (Representative) Conference of Shenzhen Commercial Display Industry Promotion Association and the 16th China Commercial Display "Huaxian Award" Presentation Ceremony were held in Shenzhen, jointly organized by the Commercial Display Branch of China Electronic Information Industry Federation and Shenzhen Commercial Display System Industry Promotion Association. This event, themed "AI Empowering Commercial Displays, Building an Ecosystem for the Future", invited nearly a thousand people including government departments in charge of the industry, all member units of the Shenzhen Commercial Display Industry Promotion Association, and specially invited units to participate. Together, they explored the deep integration of AI technology and commercial display scenarios, helping enterprises expand the global market and promoting the innovative development of the commercial display industry.
Zhang Zhao, the deputy general manager of Dazzle View Intelligent, went on stage to receive the award (fifth from the left).
As the "Oscar" of the commercial display industry, this year's China Commercial Display "Huaxian Award" covers multiple dimensions such as technological innovation, market expansion, and ecosystem co-construction, recognizing enterprises and individuals who have made outstanding contributions to the development of the commercial display industry in the past year. Guangzhou Dazzle View Intelligent Technology Co., LTD. (hereinafter referred to as "Dazzle View Intelligent") has won the "Huaxian Award (ICDA) - Best Commercial Display Solution Award" for its outstanding performance and innovative strength in the field of smart display with its independently developed RK3588 solution.
AI deeply empowers to create a new paradigm of smart education
The RK3588 solution of Dazzle View Intelligent, which has won the award this time, takes the integration of "AI+ display" technology as its core, focuses on scenarios such as education and conferences, and creates a new paradigm of smart display with three major breakthroughs:
Interaction upgrade: The AI whiteboard enables real-time recognition of complex mathematical formulas and dynamic generation of function graphs, transforming abstract thinking into visual teaching.
Efficiency leap: Dazzleview large model is a vertical large model solution for industries formed through the GRPO reinforcement learning algorithm and knowledge distillation technology. It not only supports functions such as deep reasoning, multi-language translation, online search, and voice control, but also can flexibly integrate third-party large models such as DeepSeek, Wenxin Yiyan, and Doubao to achieve the deep integration of multi-modal interaction. The RK3588 solution precisely relies on the Dazzleview large model and seamlessly integrates with the DeepSeek large model to build an AI teaching assistant system, supporting intelligent extension of knowledge points and personalized Q&A.
Ecological reconstruction: Through visual computing and natural language processing technologies, promote the evolution of display terminals from "information tools" to "intelligent partners". At the hardware level, the Dazzleview large model, relying on the NPU computing power integrated on the SoC end of the display solution product line, can be locally deployed and the large model data can be enhanced and optimized online. This not only ensures response speed but also supports continuous evolution, providing a unified technical foundation for intelligent terminal products and information software platforms.
Industrial technological innovation has opened a new chapter in global layout
Driven by the digital wave, the rapid rise of AI technologies such as DeepSeek has not only brought about an intelligent upgrade to the commercial display industry but also provided strong technical support for the Chinese commercial display market. The "2024 China Commercial Display Industry Development White Paper" released at the conference shows that the global commercial display market has huge potential. The intelligent demands in vertical fields such as education and healthcare will become the growth engine. The commercial display industry is accelerating its upgrade towards scenario-based services, and the commercial display industry will embrace unprecedented development opportunities.
Chinese commercial displays are highly favored by overseas markets. Dazzle View Intelligent is accelerating its global layout with display solution products and smart terminal products based on the Dazzleview large model. Earlier, the international business team of Dazzle View Intelligent showcased a series of cutting-edge solutions such as RK3588, RK3576, and MTK 9679 at the European Professional Audio-Visual Integration Equipment and Technology Exhibition (ISE 2025), attracting the attention of many international customers. Meanwhile, through in-depth cooperation with the UNESCO Centre for Higher Education Innovation (Shenzhen, China), Dazzle View Intelligent is actively providing smart classroom, smart campus, and regional education pilot solutions for African countries, supporting the digital transformation of higher education in Africa.
From the domestic market to the global stage, Dazzle View Intelligent is focusing on using AI technology as the engine to drive commercial display products towards the direction of "intelligence, personalization and ecologicalization", and creating more new paradigms of "Made in China" with the hard-core technology of "AI+ display", providing more dazzling "Chinese solutions" for the global commercial display industry.
